We have a deep understanding of direct response marketing and we apply that knowledge to our storytelling.

Our Core Values govern everything we do. We chose the acronym I.M.P.R.O.V.E. because we are committed to continuous improvement.

Integrity

Integrity is the state of being whole and complete. If a bike is missing a tire, it is out of integrity and doesn't work. The same principle applies to relationships and keeping your word. Having integrity means doing what you say you're going to do. If you keep your word, your relationships will be whole and complete, just like a functioning bike.

Mindset

Mindset influences our actions and ultimately our results. Every day we determine our mindset by choosing three ways we want to show up in the world. For example: Courageous. Present. Confident.

Professional

We believe that being professional means planning ahead, showing up on time, dressing for success, communicating respectfully, and delivering exceptional results to our clients every time.

Relationship

Strong business relationships are critical to our success. By getting to know our clients, we learn what they really want and need. This greater understanding allows us to serve them better. Plus, building relationships is fun and we can all use more of that!

Ownership

Taking ownership means taking responsibility for a situation even when you're not at fault. It means taking action instead of standing around playing the blame game. Ownership requires a high level of self-awareness, one that allows you to set aside your emotions in order to find a solution to a problem.

Vitality

If you’re not growing, you’re dying. Vitality is the state of being strong and active. At Grindstone, we believe nurturing our vitality allows us to perform at our best for our clients. Running. Lifting. Yoga. Swimming. Different means. Same result.

Excellence

Excellence is non-negotiable at Grindstone. We continually refine our processes until we reach an exceptional level of excellence because that’s what our clients deserve. We’re committed to doing the right thing for the customer, every time.

Meet our team

Our expert team is fueled by passion.

Let's Get Started

a woman smiling in front of a brick wall

JENNA

Owner/CEO

Jenna grew up on a farm near Exeter, Nebraska. She graduated from Nebraska Wesleyan University in 2011. Prior to owning Grindstone, she spent 10 years working for Stanley Black and Decker (Dewalt) in various sales and marketing roles. That corporate experience equipped her well to make the transition to small business. Jenna currently serves as Owner/CEO of Grindstone. She's passionate about helping people tell their stories in a clear and concise manner. She especially enjoys conducting interviews behind the camera. When she isn't on set, she enjoys hanging out on the farm, reading, improving her chess game, and playing golf.
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Fun fact: Jenna lived in Costa Rica for six months to study Spanish.

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JOELLE

Executive Producer

Hometown: St Paul, Nebraska

Joelle has a passion for creativity which, fueled by her academic journey culminating in a Bachelor’s degree in Design and Visual Communications, has channeled her artistic edge to carve a path in the world of creative collaboration and organization. She strives to breathe life into projects and thrives on being a collaborator, weaving her unique perspective and artistic finesse into concepts that leave clients excited to be in the spotlight.With a background in franchise marketing and graphic design, Joelle has a rounded and detailed perspective on brand development.
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Fun Fact: Beyond her professional pursuits, she’s an avid traveler, a writer, a photographer, and a lover of gardening, infusing her off-hours with the same creative energy that defines her professional endeavors.

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