Short-Form Video Process


Perfect For: Experts, Coaches, & Consultants


Step one


Whether it's Instagram Reels, TikTok videos, or Twitter Fleets, users are increasingly turning to bite-sized, easily digestible content that can be consumed quickly and on the go.

Users prefer bite-sized content that can be consumed quickly and on-the-go, making short-form content an effective way for brands and creators to engage with their audience. Our content creation service provides a solution for experts, coaches, and consultants who want to post more, but are overwhelmed by the editing process. We'll take care of everything, from understanding your vision to planning and executing your content. With our service, you can have all your content for the month completed in one session, allowing you to focus on creating engaging content for your audience.

a man using a microphone


Step two


Creating short-form content can be daunting, especially if you're new to the game, but with our content creation service, you don't have to go it alone.

Our content creation service provides expert coaching to help you create effective short-form content. We guide you every step of the way, from developing your Content Plan to recording your content. Our team coaches you on voice inflection, tone, and authenticity to ensure your content is effective and engaging. With our white-glove experience, we take care of the details so you can focus on creating top-notch content for any platform, from TikTok to Instagram.

a person playing a guitar


Step three

Post Production & Delivery

Our post-production team is dedicated to making your short-form content stand out from the rest.

Our dedicated post-production team makes short-form content stand out by adding captions and GIFs that increase engagement and accessibility. Captions improve accessibility for those who are deaf or hard of hearing, while also providing an extra layer of engagement for viewers. GIFs provide a fun and creative visual element that enhances the overall quality of the content. With Grindstone as your content partner, you can expect interesting, engaging, and shareable videos that are ready to post.

a person standing next to a camera

For The Bullet Point People


  • Conduct Discovery call to understand vision
  • Complete Avatar exercise to define audience 
  • Help you develop your Content Plan 
  • Schedule recording session


  • Provide feedback and finalize Content Plan 
  • Prepare the studio/on-location set 
  • Record month’s worth of content in one sitting
  • Coach you on voice infection, tone, and feel


  • Back up the footage to our server and the Cloud
  • Make initial audio/visual edits
  • Add animated captions 
  • Add GIFs if desired


  • Submit Version 1.0 for revision/approval via Vimeo link 
  • Receive and make suggested edits
  • Deliver Final Cut via Vimeo link
  • Deliver required formats for different platforms

What our Clients are saying

Working with Landon to build out my podcast studio was awesome and very easy. He and his team took care of everything from ordering and setting up and showing us how to work everything!


Grindstone was instrumental in helping us to reach and surpass our fundraising objectives. They were able to convey the critical messages and tell the story that helped us to connect in a meaningful way.


Grindstone was great to work with in creation of our documentary piece.  Extremely professional with high attention to detail.  We are very happy with the product and would definitely use them again in the future.  Great group of people!


Landon and the team at Grindstone were very responsive to our request of creating a video to assist in a fund raising campaign. The response to the video was amazing, as we raised an additional $700k in just six weeks, exceeding our $2.5M goal. Looking forward to working with Grindstone on additional projects moving forward!


We create content that SELLS → Your product, your service, and your dream
graphical user interfacea man looking at a camera