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Commercial video process
PRODUCTION + EDITING
Perfect for: Businesses & Nonprofits
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Step one
Are you planning a video production project, but feeling overwhelmed with where to start?
We start by understanding your vision and goals through an initial discovery call. Our team scouts the ideal shoot locations, curates engaging interview questions, and creates a b-roll shot list that complements your message. We ensure the final product aligns with your brand and messaging, so you can sit back and watch your vision come to life.
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Step two
Lights, camera, action!
Experience a flawless video production with our skilled professionals who take care of everything from lighting and sound to camera angles and staging. We'll create a visually stunning set that makes your video stand out. Our team is experienced in coaching interviewees, asking thought-provoking questions, and capturing b-roll footage to tell a comprehensive story that aligns with your message. You can trust us to deliver a video that leaves a lasting impact.
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Step Three
Next we’ll transform your raw footage into a masterpiece.
Next we’ll turn your raw footage into a masterpiece with our post-production services. We prioritize the safety of your footage by backing it up on our secure server and the cloud. Our skilled team will create a visually stunning and seamless video that resonates with your audience. We'll send you a Vimeo link to the first cut and from there, you can approve it or send us edit requests. We also provide different formats for social media upon request after finalizing the video.
For The Bullet Point People
Pre-Production
- Conduct initial Onboarding Call
- Pin down shoot locations and tentative dates
- Craft interview questions
- Create a b-roll shot list
Production
- Prepare production set
- Coach interviewee(s)
- Conduct interviews
- Film secondary b-roll footage
Post-Production
- Back up the footage to our server and the Cloud
- Complete first round of interview/b-roll edits
- Add licensed music from Epidemic Sound
- Add animated title cards (lower thirds)
Delivery
- Submit Version 1.0 for revision/approval via Vimeo link
- Receive and make suggested edits
- Deliver final cut via Vimeo link
- Deliver different formats for social media upon request
FEATURED Works
Grindstone Testimonial | Clint Runge
Grindstone Testimonial | Paul Jarrett, CEO of Bulu
Grindstone Testimonial | Eric Leatherman
Commercial Video FAQs
How much does a commercial video cost?
Every commercial is quoted to scope. Cost depends on the number of shoot days, locations, and deliverables, and whether you add Meta ad management. After a short discovery call, we provide a clear, itemized quote.
How long does commercial video production take?
Timelines depend on scope. A single, straightforward commercial moves quickly, while multi-deliverable projects take longer. We set a schedule with delivery dates during your discovery call.
What's included in a commercial video project?
All three phases: pre-production (discovery call, location scouting, interview questions, and shot list), production (filming, interviews, and b-roll), and post-production (editing, licensed music, animated titles, revisions, and final delivery via Vimeo, with social cuts on request).
What kinds of businesses do you make commercials for?
Businesses and nonprofits across many industries. Past clients include Hershey, Scooter's Coffee, Ferrara, and First State Bank Nebraska. Our specialty is interview-based storytelling that builds trust and drives conversion.
Can you also run my commercial as a Meta ad?
Yes. We're a video production and paid social agency, so we can create and manage Meta (Facebook and Instagram) ad campaigns built around your video, turning it into leads and sales rather than just views.
